The Breakfast of the Future: It's a Frickin' Burrito!

In case you haven't noticed new ads have been running for BK. They're set in the future and the King is no longer a frightening plastic masked guy. He's now a frightening plastic suited, floating robot thing.


His latest adventure finds him hocking his new breakfast item: the BK Breakfast Wrap. It has eggs, bacon, and hash browns all rolled together in a tortilla. It is presented as something new, futuristic, unseen by the world.


It in fact appears to be what tradition says was invented by a man named Juan Mendez around the early 1900's, known as a BURRITO! (Credit that to Wikipedia, so it may be a load of donkey crap) The word burrito means "little donkey" so since this is a small part of the blog it could be burrito crap or "little donkey crap" but donkey crap is donkey crap no matter what size it is.


Seriously, has the fast food industry got so bad that, the ones I joke about behind the counter have worked their way up the ranks to the point of product marketing and advertising. Your selling a burrito as a futuristic food. It's been around since before BK, or that stupid King.


When you start selling the little pill that they had on the Jetson's I'll be impressed and run buy one. I know the American attention span isn't that long, but my kids recognize a burrito when they see it.


This is just another unintended consequence of political correctness. Why you ask. Political correctness is simply saying the same thing, but using different terminology. We've become so accustomed to that way of thinking it's spilling over into the world of food and that's unacceptable. Just because we change the name it doesn't make it so.


Don't call a burrito a BK Breakfast Wrap and expect me to buy it as something all new. I like burritos. Everyone sells burritos. Call it a burrito and say it's better than the other guys burrito because... and you fill in the blank.

Now because of this stupid marketing campaign, this conversation may be occuring as we speak.

"Hey I didn't know BK had burrito's."
"They don't, this is a BK Breakfast Wrap."
"Oh. Well it looks like a burrito."
"No this is an egg, bacon and hash browns wrapped up in a tortilla. It's the breakfast of the future."
"How's that not a burrito."
"It's not called a burrito."
"Again. Why is it not called a burrito."
"Becasue the King said it's not ok! Because the King said so! Have you seen him. My God! Before he was scary, and now he's all robotic and flying. Do you want to wake up with that thing staring at you. I sure as hell don't, so if he says it's a BK Breakfast Wrap, it's a BK Breakfast Wrap. If your going to question the King you bring that hell upon yourself and leave me out of it."
"Ok. BK Breakfast Wrap it is."